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Catena Media announces deal with Spotlight Sport Group27 June 2022(PRESS RELEASE) -- Following a long tradition of successful collaborations, Catena Media is thrilled to announce a new multi year partnership agreement with Spotlight Sport Group. This agreement will incorporate Spotlight’s Superfeed content system into our horse racing sites, GG.co.uk and racingtips.com. The partnership between Catena Media and Spotlight Sport Group marks the beginning of a successful and exciting collaboration. This is a key milestone for our horse racing products. Superfeed content and data will be used to enhance the overhaul of the sites, capitalising on the industry-leading racing data and content, analysing over 60,000 races annually. “We’re delighted to roll out the Superfeed content engine across our key horse racing sites” states Craig Harman, our newly promoted Group Head of Product, “It was perfect timing with the rebranding and build of GG.co.uk and our desire to focus on how we can monetise our audience.” From Isabel Hale, our Head of UK and English Markets (Sport) “one of the reasons we chose to partner with Spotlight Sports Group was knowing the quality, depth and breadth of their content and data. We believe that the innovative Superfeed content engine will allow us to best serve our consumers with the information they need to make betting decisions.” The process of signing off this partnership has been an absolute blast for our team. Craig Harman adds “we worked with Daniel Smith through the whole process. He really understood the challenges and needs of Catena Media. He connected us to the right people and initiated key conversations when needed. Their internal development team assisted us with any questions we had. It was a dream” Spotlight Sports Group’s head of UK and Ireland sales Daniel Smith added “this new partnership is very exciting as our Superfeed product will help Catena Media continue to be an industry leader in sports betting in a multitude of markets and across a variety of sports. Our Superfeed product is proven to drive additional turnover as we deliver unbiased expert insight to support customers betting decisions.”
Catena Media announces deal with Spotlight Sport Group
is republished from iGamingNews.com.
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