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Casinos' Future Involves More than Just Gambling12 December 2002RENO, Nevada – As reported by the Reno-Gazette Journal: "For an industry that has prospered since the Revolutionary War, gaming finds itself looking for ways to survive for another century or two. "A competitive, economically challenged and war-looming environment is forcing casino bigwigs to look elsewhere for support. That's what top industry leaders indicated Wednesday on the last day of the 19th annual Governor's Conference on Tourism at the Reno-Sparks Convention Center. "…`Gaming will become increasingly secondary,' said Bill Eadington, professor of economics and director of the Institute for the Study of Gambling and Commercial Gaming at the University of Nevada, Reno. "…American Gaming Association President Frank Fahrenkopf agreed, calling on a visionary spirit to help the Nevada tourism and gaming industries hold their own against a slew of needling factors on business. He told conference attendees he would like to see a marriage between Tahoe's opportunity in selling its natural aspects and Las Vegas' innovative spirit. "…`Let's face it, 65 percent of the revenue comes from the gaming pen. Fifty-five percent is non-gaming revenue. Why? They've diversified their product. People go for the shopping, restaurants and golfing,' he said. "…Players are increasingly hungry for more and more options…" |