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Casinocareers.com and Playsys.com Strike Strategic Alliance

``The trend is to integrate marketing strategies and Internet support with recruitment services,'' said Beth Deighan, president of Casino Careers. ``Often these same techniques work effectively relative to customer retention. Consequently, our alliance is a perfect fit.''

``Our association with CCO enables us to showcase our casino reservation/player complimentary system to the companies and candidates utilising Casino Careers, and to provide a recruitment resource to our existing clients,'' said Carl Burger, chief operating officer of Playsys.com.

Following the exclusive alliance between Casino.com and PlaySys.com recently, the company has entered into an agreement with Casino Careers Online to further expand its goals to provide quality information to member casinos and players.

Casino and gaming company executives access a secure resume database of candidates seeking casino-hospitality careers and advancement opportunities, and are able to post their job openings with descriptions of their companies, and hyperlinks to their email and web sites.

Apart from PlaySys.com, the recruitment company is currently developing alliances with outplacement firms, as well as educational institutions currently offering gaming-related courses, which are interested in offering online classes through the website.

PlaySys.com provides a marketplace for casinos to specifically present their complimentary criteria to its members, thereby attracting players who are looking to travel on business or vacation beyond their home casino. PlaySys provides a free, sophisticated back-of-house system, which interfaces with travel agents and players, as well as a 24x7 call centre and support.

The casino can now actively manage and post their information onto the PlaySys database. This now gives players first time access to a specialized marketplace through PlaySys.com to source information on a wide range of casino destinations and to gain benefits for their play.

Both products have a synergy in providing valuable information and services to casino executives. The executive is able to source industry information, staff and player services through two unique and dedicated sites. In addition, both sites maintain industry wide affiliations, offer insider knowledge and alternative solutions to the traditional problems that each executive faces - staffing and player marketing.

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