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Casino Marketing Boot Camp portfolio grows

30 April 2021

(PRESS RELEASE) -- Developed in 2019, and despite a worldwide pandemic, the Casino Marketing Boot Camp portfolio continues to grow with the introduction of a new online casino loyalty workshop, “The Fundamentals of Building an Effective Loyalty Program.” Led by Vince Manfredi, a longtime gaming and hospitality marketing executive, the workshop will be held on 12 May and 28 July 2021.

“In the post-pandemic gaming industry, a casino’s player’s club is critical to reviving player loyalty. Adjustments could have catastrophic results without proper evaluation, planning, and execution,” says Manfredi. In this two-hour workshop, participants will review case studies and share fundamental steps that must be taken to create a winning program for the casino’s most valuable players and its bottom line. Registration information is available online.

Also new to the Boot Camp portfolio is the Online Casino Management Masterclass led by American iGaming Solutions executives Istik Akiva and Jason “Wolf” Rosenberg. “Itsik and Wolfie bring experience assisting entities worldwide as they enter the online space or expand from bricks and mortar to online,” says Carcamo.

The Online Gaming Management Masterclass training has been designed to enable gaming managers and decision-makers to acquire the in-depth knowledge needed to run a successful online gaming operation. Registration is now open for the June workshop. More information and registration are available online.

The casino loyalty workshop is an addition to the in-person annual gathering as well as online Masterclasses – Casino Advertising and The Art of Building and Maintaining an Iconic Casino Brand – as well as the webinars Social Influencer Marketing; Kickstart to Restart: Rethinking your Post-COVID Casino Marketing; and Casino Culture Code.

Casino Marketing Boot Camp was founded by former gaming executive and current New Orleans marketing agency owner Julia Carcamo of J Carcamo & Associates.

In 2022, Casino Marketing Boot Camp will offer both online and in-person options, during which on-site attendees will have the opportunity to experience Spring in New Orleans. Space is limited, so contact Carcamo to reserve space today.

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