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Camelot Proposes Selling Ads on U.K. Lottery Tickets17 January 2001United Kingdom – Jan. 17, 2001 -- As reported by the Guardian: ``Camelot is considering selling advertising on National Lottery tickets as it seeks new revenue streams to help offset faltering public interest in the lottery. The lottery operator is also looking at other ways of linking up with top brands to take advantage of potentially relaxed commercial rules proposed for the next licence, which begins in February 2002. This could include forms of sponsorship. With 100m lottery tickets sold each week, the medium could prove lucrative for brands trying to reach a mass audience quickly. . ``…Camelot is seeking clarification from regulators on how this may change under the new licence…" |