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Camelot Denies That U.K.'s National Lottery is Losing Its Appeal15 November 2001UNITED KINGDOM –– As reported by the BBC: "An independent report published on Wednesday on the seventh anniversary of the lottery's launch, says ticket revenue from the Saturday game has fallen by £20m (US$29 million) since 1997. "Camelot has denied that National Lottery ticket sales are falling. "The company insisted that the 16% drop in the Saturday game had been offset by a 21% incremental sales increase in the midweek lottery game. "…In June Camelot promised an aggressive marketing campaign after sales dipped below £5 billion (US$7 billion) for the first time in four years. "…The report concluded that the initial runaway success of the lottery was hit by the introduction of the midweek game. "…It said that Lottery Extra, which is just one jackpot prize, had flopped. However, Camelot pointed out that it generated revenues of £130 million (US$186 million) a year. "…A spokeswoman also said that there were plans for expanding into other areas such as mobile phones, digital television and the internet over the next couple of years…" |