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Caesars to launch three casino websites in New Jersey

21 November 2013

ATLANTIC CITY, N.J. -- (PRESS RELEASE) -- On June 26, 1979, Caesars Atlantic City first opened its doors. Now 34 years later, a new era of gaming in New Jersey begins, as three online real-money gaming offerings under the Caesars umbrella begin entertaining New Jersey residents and visitors.

Starting at 6 p.m. Thursday night, consumers 21 or older inside New Jersey’s borders and who have been vetted through our responsible gaming screening can log onto, or to play poker, blackjack, roulette, baccarat, video slots and video poker as part of the soft launch.

Caesars Interactive Entertainment, Inc. (CIE), the online arm of Caesars Acquisition Company (CAC) (Nasdaq: CACQ), is offering three distinct brands right out of the gate.

Both the Caesars and the Harrah’s names will become the longest-running casino brands in New Jersey to offer online gaming, and the World Series of Poker is the longest-running poker brand in existence, with roots dating back to 1970. launched real-money online poker in Nevada two months ago.

“We are excited to be launching three of the most iconic U.S. gaming brands online for those inside New Jersey borders,” said CIE Senior Vice President Geoffrey Stewart. “With industry-leading technology and the loyalty benefits of our Total Rewards and Action Club programs, we know consumers will quickly see why,, and are some of the best places to play online casino games for real money in the Garden State. The fun and action found online will reflect what our players have come to expect from our land-based properties for decades.”

When the sites launch tonight, the offering will be in the soft launch stage, a period in which CIE and the New Jersey Division of Gaming Enforcement (NJDGE) authorities will closely monitor all facets of the operation. The soft launch phase starts with limited hours. November 21-22: 6 pm to 2 am Eastern Time; November 23: 8 am to midnight Eastern Time; and November 24 and 25: Open 24 hours. The NJDGE will have final authority to approve the technology. Once cleared, a full unencumbered launch is expected to occur. CIE expects its offerings to be consistent during and after this phase. The public can play on the site during the soft launch stage.

At launch,, and will be available on both PC’s and Mac desktop computers. The casino products will be web-browser based offerings, while, as is in Nevada, is a downloadable software product that is saved to a player’s desktop. Mobile versions of all three offerings are expected in the coming months.

To power, CIE has partnered with Amaya Gaming. Amaya is a Montreal, Canada headquartered company founded in 2004 and a leading provider of technology-based gaming solutions to the regulated gaming industry.

For the and offerings, CIE has partnered with 888 Holdings, Inc. 888 also powers CIE’s online offerings in Nevada. 888 Holdings was founded in 1997 and is based in Gibraltar.

Customer Loyalty Program

Caesars has an industry-leading customer loyalty program called Total Rewards, which operates in a similar manner to other loyalty programs in other industries, rewarding customers with benefits that matter most to them, both with tier status upgrades as well as award redemptions based on point accumulation. The Caesars database currently has 44 million members in the program and this program will be extended into the online space through CIE. & Customers will be able to earn loyalty benefits for their play utilizing Caesars Entertainment’s industry-leading loyalty program. Total Rewards members signing up for any of CIE’s online real-money offerings will be able to continue earning Reward Credits toward their tier status for their online play while also earning Reward Credits for use at any Total Rewards casino. Rewards Credits can be used both in land-based venues and online. Benefits include the ability to use points for discounted room nights, dining credit, show tickets and merchandise across all Caesars properties. Following the lead of Total Rewards, will utilize its own loyalty program already launched in Nevada, called the Action Club, and will recognize and reward online poker players with loyalty points (WSOP Points) for each hand or tournament they play. The Action Club Rewards currency can be redeemed for cash to buy into online ring games or tournaments or they can be converted into Rewards Credits to use for discounted room nights, dining credit, show tickets, merchandise or even WSOP tournament buy-ins across all Total Rewards casinos. Plus they can be turned into dollars for those who wish to keep them online. Additionally, given the close ties with Total Rewards, Action Club members will have the ability to earn casino status in the Total Rewards program based on their online play. The simplicity, transparency and association with Total Rewards, plus competitive and easy to redeem rewards make the Action Club a premier loyalty program.


In terms of promotions, CIE is expected to provide some of the best offers in the business. Each of our three sites will offer unique opportunities for those participating, with each website providing all the latest promotions and details under its “promotions” page. Some expected promotions include:

· – “Live Like Caesar” – With over $80,000 in prizes, including a Grand Prize first-class trip to Rome, Italy*
· – “Pop n’ Shop Britney Spears Sprees” plus “$30,000 in prizes in 30 Days” – One lucky grand prize winner will be whisked to Las Vegas with VIP concert tickets to experience Britney Spears’ residency at Planet Hollywood Las Vegas, plus a $2,000 shopping spree to get them ready for the big night*
· -- $1,000,000 guarantee Online Championships, plus the exclusive destination to win seats into land-based WSOP events*

  • Subject to approval of NJDGE.


Players will be able to register and withdraw from outside New Jersey borders, but to participate in games consumers will need to be verified as inside the state borders of New Jersey. Our platforms will use state-of-the-art geo-location technology to validate where players are physically located. To fund an online account with us, customers have a variety of options to do so. Deposit and Withdrawal options include:

· At the Caesars Atlantic City casino cage (cash only)
· ACH (eChecks via your banking account)
· Credit and Debit Cards
· Paper checks (withdrawal only)

Site by Site specifics is the online home of world’s most-trusted, oldest and most prestigious poker brand – the World Series of Poker (WSOP). It will be the exclusive destination for online players in New Jersey to win seats into the land-based World Series of Poker, which has awarded more than $1.8 billion to players during its history, including more than $197 million in 2013 alone. will offer satellite and ladder tournaments that could qualify a player for a seat at the $10,000 WSOP Main Event at the Rio All-Suite Hotel & Casino in Las Vegas for the price of a movie ticket. kicks off its unique offering with an opportunity for players of all skill levels to participate in our live offering at Harrah’s Atlantic City when the WSOP Circuit rolls into town from November 29 to December 9. The team will be on hand at the Circuit Event and will be offering Circuit players special promotions.

At launch, the real-money poker offering will be available to both PC and Mac Users and will offer:

· Cash games, Sit & Go’s, Satellites and Multi-table Tournaments
· Buy-ins for cash games that start as low as 1¢-2¢ and tournaments that start at $1.10
· Daily $100 freerolls for players of all levels
· Limit and No-Limit Hold’em with full table and short-handed games, plus the popular Omaha variant including Omaha Hi-Lo, as well as Seven Card Stud.
· Casino games – Click on the Blackjack or Casino tab, to open up a host of casino-style games.
· Action Club – Our own unique loyalty program for players.

In order to begin playing on, players should go to and follow the instructions to register and download the poker client. Caesars Palace opened in Las Vegas in 1966 and in Caesars Atlantic City in 1979. Just like at Caesars Atlantic City or Caesars Palace, consumers signing up to will find a wide variety of their favorite table games and slots to choose from. And if you are a Total Rewards member, don’t forget to provide us your Total Rewards membership number, so you can earn Tier Credits and Reward Credits. If you aren’t yet a Total Rewards member, don’t fret. Sign up for free for the first time and show your loyalty with us to be rewarded in return. Among the expected action you will find on

· Blackjack
· Roulette (both American and European-style)
· Baccarat
· Video Poker
· Video Slots – a whole host of slot content from the best in the business, including some of the most popular games and others you will surely enjoy

In order to begin playing on, consumers should go to and follow the instructions to register. William F. Harrah opened his first bingo parlor in Reno, Nevada in 1937. The Harrah’s brand has been around ever since and we are excited to offer its first-ever internet iteration to those in New Jersey, under the banner. Much like our offering, consumers will find a wide variety of casino games they are used to playing at Harrah’s properties throughout the United States. The Total Rewards program does extend to too! Among the expected games you can play on are:

· Blackjack
· Roulette (American, European and French versions)
· Video Slots
· Video Poker

In order to begin playing on, consumers should go to and follow the instructions to register.

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