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Britbet extends BoscaSports racecourse partnership

7 March 2022

(PRESS RELEASE) -- Britbet, the pool betting provider for U.K. racecourses, has extended its partnership with Dublin-based software platform BoscaSports for a further three years in order to “deliver the best betting experience for the betting public.”

BoscaSports’ cutting-edge digital displays have been a significant factor in rejuvenating the on-course Tote experience since britbet launched on British racecourses in 2018.

The BoscaSports service has helped britbet transform the on-course pool betting experience at britbet’s 55 racecourses, with BoscaSports operating a total of 5,000+ screens across 85 of the UK and Ireland’s 86 racecourses, as well as bookmaker high street betting shops.

Britbet and its racecourse partners have invested significantly in its digital infrastructure to deliver this dynamic on course experience, including live pricing, racecard data, premium form content, tips and live streaming of away racing. The information is all delivered via BoscaSports displays, keeping britbet racecourse screens live and relevant at all times.

Innovation is at the heart of the partnership and that will continue over the next three years with further development of on-course streaming, betting shop display systems and increased exposure to World Pool events.

Eugene Mitchell, Chief Executive of BoscaSports, said: “We have developed a strong partnership with britbet since its launch and we are delighted to further extend the relationship. We share a passion for delivering the best betting experience for the betting public, and we look forward to driving further innovation with britbet.”

Nigel Roddis, Managing Director of britbet, added, “We are pleased to have agreed this extension, especially so in the run up to Cheltenham, the biggest event we operate at. Britbet have around 3,000 BoscaSports screens across our racecourses and the partnership enables us to deliver betting data to racegoers in a vibrant, modern format. It also allows us flexibility to quickly deliver a range of messages to customers, which has worked well in promoting the Tote Guarantee we are currently offering on course.”

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