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Boxer's Body Becomes Billboard

3 October 2001

ST. JOHN'S, Antigua – (Press Release) --Oct. 3, 2001 -- In an unprecedented marketing campaign where Bernard ``The Executioner'' Hopkins met Felix ``Tito'' Trinidad at Madison Square Gardens on September 29, 2001, GoldenPalace.com left quite an impression on Hopkins, and the boxing community.

GoldenPalace.com is the first sponsor to suggest this extraordinary marketing method; Hopkins was the first fighter courageous enough to do it. When Hopkins' robe hit the canvas, the crowd went wild.

Hopkins had his sponsor's website address prominently displayed on his back. Marketing executives were extremely impressed with this innovative campaign, and expect to see this style of advertising to reverberate throughout the entire sports world.

GoldenPalace.com is proud to have sponsored Hopkins' unification of the WBA, IBF, and WBC belts becoming the first undisputed middleweight champion since ``Marvelous'' Marvin Hagler held the title from 1979 until 1987.

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