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Boss Media to Demonstrate Back-End System for Online Casinos

6 September 1999

Boss Media, a gaming software supplier based in Vaxjo, Sweden, will demonstrate its back-end system for online casino operations at the World Gaming Congress & Expo in Las Vegas, Sept. 14 -16, 1999.

Visitors to Boss Media's booth #1680 will be able to learn more about the following innovations:

--The AdRes (Advertising Result) System, a marketing tool that helps online casino owners evaluate marketing strategies and plan for more effective advertising. Once an Internet surfer clicks on an online casino banner advertisement, the AdRes software enables the casino owner to track any site visitor's progress the entire way, from downloading the gaming software to an eventual casino account deposit.

--The PitBoss System, which allows the casino owner to oversee play at the casino and access meaningful statistics in real time. Casino transactions and game play can be monitored instantly. With PitBoss, the casino operator has more control over happenings on the virtual casino floor, and players feel comfortable in a secure and monitored environment.

--Multiplayer Gaming Software, through which casino visitors will soon be able to both play together and socialize with one another through chat. Upon entering the casino, players can locate friends by checking for their names in the online guestbook. Boss Media's 3D graphics have been enhanced in this new software version to create an authentic casino atmosphere.

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