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Bluff Europe to Represent the Poker Lifestyle in Europe

25 January 2006

LONDON, UK -- (PRESS RELEASE) -- America's #1 Poker magazine, 'Bluff', is crossing the Atlantic - following the popularity explosion of poker in Europe.

The launch of Bluff Europe will be formally announced at Lyceum Media's 'Fire & Ice' party on 25 January.

Online poker players will receive their copy of Bluff Europe via the majority of UK & Continental European card rooms. And there are plans in hand to acquire additional distribution partners as the growth of online gaming continues.

The combination of the publication's high-quality content with a precisely-targeted distribution mechanism will ensure that America's favourite poker magazine is read by European online gaming enthusiasts, many of whom will be seeking a tournament, challenge – or, simply, new poker room to try.

Bluff comes to Europe on 1 March, with a cover story about world-class pro-player Phil Helmuth. There's also an insight into the 'Circle of Outlaws'; an international team of up-and-coming poker players seeking global online gaming domination, headed by the Dutch superplayer, Marcel Luske.

Celebrity poker player - and former EastEnders actor - Michael Gekko - talks about his love of the game. And there's an exclusive report about the 'Monte Carlo Millions' – Europe's most prestigious poker tournament!

The move into Europe marks an important milestone for the magazine, which already attracts an impressive circulation of 250,000 in the US.

Features Editor, Philip Conneller, says: "With Bluff's winning blend of entertainment and information, we are confident that we can replicate the success achieved in the US - for our readers and our advertisers. The time is right - it's too-good an opportunity to miss!"

Editor in Chief, Michael Caselli, added: "The poker lifestyle in Europe is a different animal to that in the US. Bluff Europe reflects that. Where poker goes, we will follow."

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