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Bluff Europe Now Available

16 March 2006

UNITED KINGDOM – (PRESS RELEASE) – America's #1 poker magazine is now available across Europe.

Written for real players by real poker professionals, Bluff Europe is available in the UK, Scandinavia and mainland Europe from March -- making it Europe's first and only lifestyle magazine dedicated to the poker enthusiast.

Michael Caselli, Editor, Bluff Europe: "It's finally here. We have been testing our market in the UK and Europe for over six months and we are finally able to share this awesome new magazine with a brand new audience. Europe is really exciting because the poker 'thing' hasn't really taken hold as it has in America. This means that we can help people just starting to make decisions about where to play, which games are best suited for them… and show them why poker is such an exciting sport."

The thrust of Bluff Europe's launch effort is focused on PR. In a market without massive mass-consumer demand, Bluff believes that PR gets to the potential reader much more economically than mass advertising. However, when poker becomes more main stream in the UK, Bluff plans to go big and incorporate mass-consumer advertising into their marketing mix.

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