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Blueprint Gaming strikes global licensing deal with Banijay Brands

24 January 2022

(PRESS RELEASE) -- Blueprint Gaming has reaffirmed its position as the leading developer of Deal or no Deal branded iGaming content after securing a new agreement with license holder and long-term partner Banijay Brands.

The new brand licensing deal ensures Blueprint can continue to develop unique content around the popular TV game show format, with the developer’s next installment Deal or No Deal: Banker’s Bonanza set for release in February 2022.

Following the success of a number of high-impact titles based on Banijay’s Deal or No Deal IP for the UK market, the games studio is set to make additional versions available in Canada for its equivalent show Le Banquier.

This renewed partnership also provides Blueprint with access to multiple new global brand IPs that will further extend the company’s reach across multiple markets and broaden its slots portfolio. These include worldwide rights of Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as the hugely popular hit show Peaky Blinders.

In addition, Blueprint Technologies has extended its existing deal with Banijay Brands to continue supplying Deal or No Deal branded games to the U.K. land-based market. The slot machine manufacturer has enjoyed strong commercial success with the brand, with titles such as Deal or No Deal Diamond Jackpots, Deal or No Deal What's in Your Box and Deal or No Deal Lightning Spins proving hugely popular with U.K. players.

Lauren Bradley, Head of Commercial at Blueprint Gaming, said: “The Deal or No Deal brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.

“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”

David Purvis, Managing Director at Blueprint Operations, said: “Within the U.K. land-based sector, Deal or No Deal still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.

“Extending our existing deal with Banijay Brands is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, said: “For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.

“We’re also looking forward to working alongside Blueprint Gaming involving several of our other licenses and ensure Banijay Brands enjoy a strong footing across the globe, in particular the U.S. and Canada.”

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