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BlueLight.com Launches Lotto On Shopping Site

9 November 2000

SAN FRANCISCO, California--(Press Release)--Nov. 9, 2000--Log on, pick your numbers and win! BlueLight.com(TM) and PlasmaNet, Inc, the owner and operator of FreeLotto.com, the PC Data Online No. 1 rated sweepstakes site, announced today the launch of BlueLight Lotto at www.bluelight.com. By simply picking six numbers on the site, BlueLight Lotto users have the chance to win prizes of up to $100,000 every day. Future BlueLight Lotto prizes could reach as high as $1,000,000.

According to Forrester Research, 84% of adults with Internet access play games online and 32 million American's will go online for game related content in 2000. BlueLight Lotto expands the opportunity to win millions of dollars to the more than 2.0 million unique shoppers who visit the BlueLight.com online shopping site every month (MediaMetrix) and the more than five million subscribers to BlueLight.com's Totally Free Internet Service.

``BlueLight Lotto is just one of the many benefits we are offering BlueLight.com customers, giving them another reason to visit our site every day, not just resulting in increased visitors, but increased sales as well,'' said Mark H. Goldstein, CEO of BlueLight.com. ``With more than 11 million registered users, FreeLotto is the premier lotto site on the Internet and a perfect partner for BlueLight.com.''

``Through this partnership, we are expanding the reach of our FreeLotto product, while providing BlueLight.com compelling content to keep current and new BlueLight.com consumers coming back time and time again,'' said Kevin Aronin, chairman and CEO of PlasmaNet, Inc.

BlueLight Lotto will be accessible through www.bluelight.com and www.freelotto.com, as well as through BlueLight.com's Totally Free Internet Service. The game will be promoted across multiple online and offline channels, including banner advertising, direct email and the Kmart Sunday advertising circular which reaches over 72 million households a week.

In addition to BlueLight Lotto, consumers who visit the BlueLight.com shopping site will experience a site designed to make shopping on the Internet as easy as a walk to your neighborhood Kmart store. Consumers are able to shop for hundreds of thousands of products including apparel, home electronics, housewares, toys, sporting goods and Kmart's popular Martha Stewart Everyday® brand of home, garden and baby products.

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