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Binion Won't Resurrect Promotional Contest

11 April 2003

by Jeff Simpson

LAS VEGAS --Binion's Horseshoe's lawyer on Thursday said the downtown property probably won't resurrect a promotional contest it pulled off its Web site because of concerns about its legality.

Lionel, Sawyer & Collins lawyer Tony Cabot said the property posted the contest on Monday, offering a live World Series of Poker webcast and a one-in-4,000 chance to win a $10,000 seat in the championship event of the World Series tournament for $49.95. The webcast alone was offered for $29.95.

After a reporter called Cabot on Tuesday to ask about the legality of the contest, the contest was pulled from, leaving only the $29.95 webcast offer.

Nevada gaming regulators are now investigating the contest offer to determine its legality under Nevada statutes that prohibit lotteries, Gaming Control Board Chairman Dennis Neilander said Thursday.

Binion's Horseshoe marketing executive Nick Behnen, husband of property owner Becky Behnen, referred questions about the pulled contest to Cabot. Behnen said he didn't know who came up with the idea for the contest.

Cabot said the contest was intended to be offered through an overseas business unrelated to Binion's.

"It probably should have identified the offer as not being Binion's," Cabot said. "It needed to be more explicit."

The offer was not presented to the control board for approval, an oversight Cabot said will be corrected.

"Before we do any deals we'll run it past the Gaming Control Board," Cabot said.

Cabot said he was unaware if anyone had entered the contest.

"I think (the reporter was) the only one to see it," he said with a laugh.

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