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Binion Set to Bring Horseshoe Brand of Gaming to Midwest

4 May 2001

HAMMOND, Indiana – (Press Release) -- May 4, 2001 -- Horseshoe Gaming Holding Corporation announced plans to introduce the new Horseshoe Casino with a Grand Opening Gala event on May 4. The new facility is an upscale, multi-level gaming property located at Casino Center Drive on Lake Michigan.

Formerly Empress Casino, the Hammond gaming property has been transformed with over $11 million in recent renovations.

``And that is just the beginning,'' said Roger Wagner, President of Horseshoe Gaming Holding Corporation. ``You need only to look at our other casinos to realize Horseshoe transforms the ordinary into the spectacular. The benefits accrue to players and the local communities alike,'' added Wagner.

"The phasing in of Horseshoe quality began with the internal branding of the restaurants. Both Jack Binion's Steakhouse, the third in a chain, and the Village Square Buffet opened earlier this year to rave reviews from casino patrons and media critics alike.

In addition, both the casino and the pavilion have undergone complete renovations bringing the Horseshoe tradition of a luxurious gaming atmosphere to the Chicago market. The rich tones of terra cotta, cream, and black with wood grains and marble finishes distinguish the decor, and the crystal light fixtures provide the appropriate accent.

Along with the physical property renovations, Horseshoe brings the best odds in gaming. A new casino VIP area has opened which includes exclusive access to the high limit slot area and top-of-the-line table games. The VIP room, complete with tuxedoed security personnel, offers gamers a private hors d'oeuvre buffet and designated beverage service.

The Celebrity Gala launch of the new Horseshoe Casino Hammond will be held on Friday May 4 for casino VIP's and Chicago area and Northwest Indiana media. The complex will be closed to the general public for the event -- a first in the Chicagoland gaming market. The event will include five entertainment acts throughout the evening, including the internationally acclaimed artist, Denny Dent, and world-renowned Flamenco guitarist, Alex Fox.

An electrically charged atmosphere is sure to unfold as celebrities such as Richard Roundtree, Ivana, Dick Butkus, Dan Hampton, and the reigning Miss America Angela Perez-Barakuio greet party attendees.

The new Horseshoe Casino Hammond is located just 10 miles from the Magnificent Mile.

``As the closest gaming facility to downtown Chicago, Horseshoe Casino is delighted to offer the best in service and quality in a comfortable atmosphere,'' said Wagner. ``With the introduction of the Horseshoe brand, we are providing the hassle-free environment that has become synonymous with Horseshoe Casinos.''

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