Gaming Strategy
Featured Stories
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Search Our Archive of Gaming Articles 

Billy Connolly Stars in New U.K. Lottery Promotions

18 April 2002

UNITED KINGDOM – As reported by Ananova: "Billy Connolly will become the new public face of the National Lottery when it relaunches next month.

"He has agreed a deal which, it is thought, will include him appearing in television adverts and other promotions.

"…According to trade magazine Marketing, there will be a shift in advertising away from the hope of winning and the good causes who benefit to the impact that hitting the jackpot has on the player's life.

"…Camelot last week unveiled a new `happier' National Lottery logo, with slight changes to the one used since the game was launched in 1994…"

< Gaming News