Gaming Strategy
Featured Stories
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Search Our Archive of Gaming Articles 

Big Ad Campaign Planned for Thunder Valley Casino

5 May 2003

LAS VEGAS -- As reported by the Sacramento Business Journal: "Station Casinos Inc., the Las Vegas company setting up the $215 million Thunder Valley Casino in south Placer County, is spending a lot of multimedia advertising dollars in the region.

"Lesley Pittman, Station's vice president of corporate and government relations, won't say how much. She doesn't want competing casinos, like the ones in Reno and Tahoe, to know what kind of ad budget it has.

"...The campaign, which rolled out Feb. 1, has included splashy recruitment ads for various jobs at the casino. A mid-June opening is planned for the 220,000-square-foot casino in the Sunset Industrial Area, on land owned by the United Auburn Indian Community..."

< Gaming News