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Betty Boop-themed Progressive System Goes Live in Atlantic City

Bally Gaming and Systems becomes just the second company to have a wide-area system in the Atlantic City market and reaches another milestone in its effort to build on the lucrative recurring revenue segment of its gaming operations.

Beginning mid-day Friday, May 12, eighty-three machines in total were switched on at Bally's Park Place, Wild Wild West, Caesars Atlantic City and Atlantic City Hilton to begin a field trial as mandated by the New Jersey Casino Control Commission. Promotion for the games included a visit to the casinos by the New York City Betty Boop Fan Club. The games enjoyed a strong level of play throughout the weekend.

Betty Boop's Big Hit, the latest in entertaining, high-jackpot games on Bally Gaming's Thrillions® wide-area progressive system, offers a $100,000 initial jackpot that increases in relationship to the amounts wagered. The game is designed to produce frequent jackpots that result in an immediate total jackpot payment to winners.

"We are very pleased to bring our Thrillions technology and the Betty Boop theme to the Atlantic City market," said Robert Miodunski, president and chief operating officer of Alliance Gaming. "With Betty Boop already a success in Nevada, Mississippi and various Native American casinos, Atlantic City represents the final piece to the successful rollout of our first wide-area progressive product. I would also like to take this opportunity to publicly thank everyone at Park Place Entertainment in the Atlantic City market for their invaluable assistance in bringing this product to market."

Bally Gaming and Systems, a wholly owned business unit of Las Vegas-based Alliance Gaming Corp., designs, manufactures and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at www.ballygaming.com.

Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The company is engaged primarily in the design, manufacture and distribution of advanced gaming devices and systems worldwide, is the nation's largest gaming machine route operator, and owns and operates two casinos. Additional information about the company can be found on the Alliance Gaming Web site at www.ally.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

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