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Better Collective launches problem gambling detection tool

1 November 2021

(PRESS RELEASE) -- Better Collective today announces the decision to launch Gamalyze on all its main sports betting media brands. The self assessment tool from Mindway AI makes it possible for visitors to conduct a test that can help detect problem gambling. The tool is launched on during Safer Gambling Week 2021, a RAiG initiative running in GB and Ireland this week.

Gamalyze is a virtual card game offered to online gamblers where the player tries to maximize the win. During the game, decision making is analyzed, using validated neuroscientific principles. The analysis provides deep insight into gambling behavior, thus identifying key characteristics associated with problem gambling.

Jesper S√łgaard, CEO and Co-Founder of Better Collective says:

"Responsible gambling is a very important part of our business philosophy. By implementing Gamalyze on our websites, we give visitors an opportunity to test their gambling habits and find out if their gambling behaviour presents as fun and entertaining, as it should be, or if it is potentially problematic". is one of the first Better Collective sites with Gamalyze launched. Other platforms will follow in the coming period.

Neil Smith, head of says:

" is the world's biggest social network of sports betting tipsters. We have millions of visitors every year and with Gamalyze launched, we increase our focus on responsible gambling so our community can feel even safer when they visit our site".

Gamalyze is a self-test developed by Mindway AI, who has Better Collective as a majority shareholder. Mindway AI provides a range of solutions for the gaming industry that helps identify, prevent and intervene in at-risk and problem gambling.

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