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BETonSPORTS Reports Global Strategy

23 August 2004

SAN JOSE, Costa Rica – (PRESS RELEASE) -- BETonSPORTS plc (LSE: BSS.L) today announced the key drivers of its global growth strategy. The company, which operates the world's largest online wagering service,, listed on the London Stock Exchange's Alternative Investment Market (AIM) at 140 pence in mid-July, raising Pounds 54.6 million (USD $101 million) -- one of the largest floats the exchange has seen this year.

"We are extremely pleased with how our recent AIM listing was received and excited about the opportunities it presents. We were particularly delighted with the quality and quantity of institutional investors who are now shareholders in BETonSPORTS," said CEO, David Carruthers. "Expanding our operations to include physical locations will produce additional revenue streams, support our online business and help deliver increasing shareholder returns. Further, a publicly-traded BETonSPORTS brings added credibility to the offshore wagering industry and will help us in our effort to establish a regulated US online gambling marketplace."

Adding "Bricks" to "Clicks"

To date, all of BETonSPORTS' business has been conducted via the Internet or telephone. The company will now begin opening land-based facilities. Central and South America have been identified as the highest priority markets, and the company will begin opening sports betting shops in those regions during the fourth quarter of this year. The locations will offer traditional sports book wagering, as well as games of chance including poker, roulette, slots and other casino games.

BETonSPORTS aims to open 1,000 locations within the next three years in Central and South America. Market penetration is still very low throughout these regions, as evidenced in Mexico City, Mexico, where there are 25 million people and only 20 shops at the moment.

Strategic Acquisitions

In order to grow its online wagering business, BETonSPORTS also plans to pursue acquisitions of other Internet gambling brands that will expand the company's global reach, subscriber base or depth of offering. BETonSPORTS' growth to date has been entirely organic and focused on North America: It already boasts more than 1.2 million registered users and accepted more than 33 million bets during the fiscal year ended January 31, 2004. The acquisition of other online businesses would give BETonSPORTS an immediate presence in markets it has not yet entered -- including Asia, Australia and Europe.

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BETonSPORTS Reports Global Strategy is republished from