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BETonSPORTS Hits the Road

21 October 2005

LONDON – (PRESS RELEASE) -- The flagship brand of BETonSPORTS plc (LSE: BSS.L), announced the schedule for its luxury buses that will hit football hotbeds across the country this fall.

The buses, which will be making appearances every week at key college and pro football games around America, take tailgating to a new level and allow fans to learn more about the BETonSPORTS brand. The bus will be accompanied by the BoS Girls, who will be handing out special promotional items to football fans everywhere.

The 2005-'06 season marks the 4th year that BETonSPORTS has taken to the highway with its luxury bus, marketing director Will Griffiths said it is a great opportunity to increase brand awareness and do special promotions and meet customers face-to-face at the same time.

"Betting on football, whether it is college or professional, is what sports betting is all about. Doing the tailgating events allows us to connect with our customers at venues and events that are central to their betting and entertainment lifestyle."

The BETonSPORTS tailgating promotion started in early October and will wrap up in early February where it will tailgate alongside thousands of other fans at the Super Bowl in Detroit.

The BoS Girls will also have special incentives and prizes for account holders who visit the BETonSPORTS Tailgate party.

Highlights of the tour include multiple stops in Atlanta, Boston, Charlotte, Cincinnati and Philadelphia.

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