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Betfair to join Jadestone's dice network

5 May 2009

STOCKHOLM, Sweden -- (PRESS RELEASE) -- Jadestone Networks, the Nordic based owner and operator of the multiplayer gaming networks DiceArena and GamArena, today announced that Betfair has agreed terms to become a distribution partner.

Betfair will integrate to the DiceArena gaming network after the summer where it will sit alongside existing Jadestone Networks' distribution partners such as bwin, Nordicbet, PAF and Gala Coral. The DiceArena network has seen steady growth since its hard launch in Q1 this year and together with the GamArena network has helped Jadestone to record a year on year increase in unique cash player numbers of an impressive 116%.

"Betfair is very excited to reach agreement with Jadestone to offer their DiceArena platform to our two million registered customers," said Steve Ives, Managing Director of Betfair Games. "Betfair prides itself on offering its customers choice, value and control and by giving them access to the innovative multiplayer table games offered through DiceArena this will enhance the customer experience even further."

"We are very pleased to announce Betfair as a future partner on the expanding DiceArena network," said Andrew Pegler, UK Director at Jadestone. "We are proud of our existing partner portfolio and Betfair represents another top tier operator keen to tap into our supply of next generation multiplayer games."

In partnering with Betfair Jadestone anticipates a significant increase in the player liquidity levels of its DiceArena network that is already benefitting from its strategy of creating robust iGaming networks and gaining synergies from interconnecting their liquidity. Today across DiceArena and GamArena Jadestone delivers multiplayer games to an online audience of well over 2,000 simultaneous players and the company is set to announce more distribution partners within iGaming that will boost these numbers further.

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