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Betfair Targets Asian Gamblers

UNITED KINGDOM – As reported by the UK This is Money: "Online gambling service Betfair, has embarked on an expansion plan in Asia by lobbying governments and the handful of existing legal bookies for recognition and alliances.

"The company is targeting Singapore, Hong Kong, Malaysia and Thailand, said Tim Levene, the company's managing director for the fast-growing region.

"…Betfair is focusing first on breaking into local markets for bets on the likes of Chelsea and Arsenal rather than horse racing or rugby, and Hong Kong-based Levene admits he faces an uphill task…"

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