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Betcorp Bets on Poker

AUSTRALIA – As reported by the Australian: "Online bookmaker Betcorp hopes to convert sports punters who gave it a bath during the American football season to more conventional - and profitable - games such as internet poker.

"Betcorp, which is based in Melbourne but runs its websites from Toronto and Antigua in the Caribbean, outlined a strategy yesterday to convince more sports punters to broaden their gambling tastes.

"…Betcorp chairman David Hudd said the company hoped to reduce its reliance on sports betting - which accounted for 64 per cent of its gross revenues - by 'cross-selling' poker and casino games.

"Betcorp takes no risk in poker games because its income is generated by charging a percentage fee on each pot played.

"…Betcorp took a bath from gridiron punters in the last quarter of 2005, when a string of heavily backed favourites won games in the lead-up to the Super Bowl…"

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