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Betbull, Gobal Betting Exchange Sign Deal

VIENNA, Austria – (PRESS RELEASE) -- Betbull - The European Betting Exchange Plc ("Betbull" or "the Company") announces today that its Gibraltar subsidiary has signed a new technology deal with The Global Betting Exchange, the leading technology provider for betting exchanges. Effective August 8th, Betbull has migrated http://www.betbull.com and http://www.betbull.de onto a new technology platform, sharing markets and liquidity with other exchanges, including betdaq, a leading UK betting exchange.

The benefits for Betbull's co-operative partners, i.e., racing associations and bookmakers, include the ready to go White Label capability and the flexibility to implement their own business model.

Also, the deal allows Betbull to operate the existing betting exchanges at lower cost.

Fun Technologies Plc, Betbull's current software provider, is focusing on its other business areas and as such a joint decision was taken to explore other technology options for betbull. Fun Technologies continues to be a major shareholder in Betbull.

The Global Betting Exchange allows Betbull to put even more pressure behind its co-operative strategy and to free resources to pursue other opportunities, in particular, in the German retail sector.

Commenting on the deal, Simon Bold, Director of Betbull, said:

'We are very pleased with the deal. It allows us to quickly move on to the next stage of our co-operative strategy, with the best exchange platform available. Bettors will enjoy the enhanced liquidity, in particular in our non core areas, and benefit from greater functionality, including additional market information and multiple bets. It enables us to build on the recent success of our German horse-racing product.'

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