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BetBright launches World Cup prediction challenge

30 May 2018

(PRESS RELEASE) -- BetBright has launched its biggest ever prize fund promotion ahead of the 2018 football World Cup, giving customers the chance to win £10,000,000 by accurately predicting the first goal scorer, correct score and the time of the first goal of the World Cup Final.

Open to new and existing customers, to qualify for the chance to win £10 million, customers will need to complete specific daily challenges set by BetBright online.

Points are awarded for each completed daily challenge and a leaderboard will be updated daily throughout June and July, showing the number of points earned by customers.

The primary game mechanics are based around rewarding people with a set amount of points for various activities and engagement with the site. Ranging from one point for simply logging in and up to 10 points for specific stretch bets.

The campaign will be divided into eight periods of seven days with an individual leaderboard for each period – and each week, the top 10 customers on the leaderboard will each receive £250 (GBP) cash, with whoever is in the first place for each period also receiving entry to the £10 million World Cup Final prediction challenge.

Those players finishing 11th – 100th on each Weekly Leaderboard will be rewarded with free bets and bonuses throughout the competition, too.

In total, 10 lucky customers will have the opportunity to play for the £10 million prize by making the prediction for the World Cup Final, which takes place in Russia on 15 July.

“We are making a major investment in user engagement during this summer’s biggest sporting competition,” said Sarne Lightman, Managing Director at BetBright.

“We really wanted to create something different for our customers, old and new, to what the rest of the market is likely to offer. “

“With daily rewards, weekly leaderboard cash prizes and 10 users winning a shot at £10,000,000, we believe we have created a really exciting message that will cut through the noise of our competitors and provide a compelling reason to play with BetBright during the World Cup.”

How to take part:

1. Opt in
Opt in, just once, to be included in all Weekly World Cup leaderboards. You will then receive a daily email update with your progress and the daily challenges to complete to earn points and rise up the table.

2. Daily Challenges
Complete the £10 daily challenges set and score 10pts per challenge completed. There will be several each day to choose from and the more you complete the more points you will earn.

3. How to Win £10 Million
Ten Lucky Leaderboard Winners will receive a Cash Prize and be given a shot at netting £10,000,000. Each will be asked to predict the first goal scorer, time of the first goal and the correct score in the World Cup Final to win the whopping prize fund!

4. Runner up Prizes
Runners up on each Weekly Leaderboard and everyone inside the top 10 will receive £250 Cash. Those players finishing 11th – 100th on each weekly leaderboard will be rewarded with free bets and bonuses throughout the competition.

  • The promotion launches on 26 May and is open to both new and existing BetBright customers.

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