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Search Our Archive of Gaming Articles Acquire Rights to German Soccer League

22 December 2005

VIENNA, Austria – (PRESS RELEASE) -- Interactive Entertainment AG has acquired the exclusive international marketing rights to the German Soccer League and the Second Division for the next three seasons up to and including 2008/2009. The media rights acquired include all international television broadcasting as well as online and mobile rights. The Sportsman Media Group will act as betandwin's exclusive distribution partner for these rights in close cooperation with the German Soccer League. Both companies joined forces to present an innovative concept to the league aimed at making it a global technology pioneer in the flexible utilisation of a wide variety of distribution channels and achieving comprehensive global media coverage. For example, betandwin intends to exploit its rights to the first and second German divisions internationally, streaming the games of both divisions live on its online platform

"This decision by the German Soccer League is a milestone in the history of betandwin," comments Manfred Bodner, Co-CEO of "For the first time ever, as continental Europe's largest sports betting provider, we have acquired exclusive rights to a national league. This will establish a partnership with the German Soccer League which we intend to develop and strengthen. Thanks to this agreement, the league will become a global pioneer in the field of international cross-media marketing. We are exhilarated at the confidence which the German Soccer League has shown in betandwin."

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