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Bet on Super Bowl Ads

3 February 2005

ST. JOHN'S, Antigua – (PRESS RELEASE) -- The Super Bowl is not only the most watched broadcast each year because of the game, but is viewed by millions who tune in just to see the commercials. The ads now serve as water cooler fodder the day after the game and have become so popular that polls ranking the best commercials are now commonplace. A leading offshore sport betting company for over 10 years, today entered the advertising game within the game by announcing odds on which Super Bowl commercial will win USA Today's 17th Annual Ad Meter poll.

With five minutes of airtime purchased for this year's game and a long tradition of popular advertisements, has made Anheuser-Busch an overwhelming favorite to win USA Today's poll at 1/15 odds (i.e., win $1 for every $15 bet). The second biggest advertising spender in this year's game, Pepsi, has been listed with the second best odds at 7/1 to be voted the most popular Super Bowl commercial. With Spike Lee directing its Super Bowl ad, feels that Frito-Lay could be a contender in this year's poll, listing the company at 10/1. Other companies that figure to have popular advertisements include: Subway (15/1), McIlhenney (18/1) and FedEx (20/1).

Showing that the dot-com era of Super Bowl advertising has truly diminished, this year's two Internet-based companies have been installed as long shots to win USA Today's poll with at 25/1 and at 30/1. Erectile dysfunction drug Cialis (25/1) and halftime sponsor Ameriquest (30/1) have also been listed with long odds to be voted the most popular advertisement. All other companies advertising during Super Bowl XXXIX have been included in the field, which bettors can wager on at 10/1 odds.

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