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Belle Rock Launches Auction

10 February 2006

GIBRALTAR – (PRESS RELEASE) -- The thrill and excitement of playing and winning online has reached new heights with an even wider variety of desirable items now available on Belle Rock Entertainment Auctions. The highly popular reward program enables players at all of the casinos in the Belle Rock Entertainment group to bid on fabulous items with free auction points gained while gambling and since the beginning of February, bidders have been able to compete for even more high quality items.

One lucky auction participant will have a very special Valentine's Day when he or she places the closing bid on a classic American motorcycle which is up for grabs until the 14th. For the rest of the romantics, there are many other items on auction such as Godiva chocolates, gift baskets and roses guaranteed to arrive in time for Valentine's Day celebrations.

Other daily and weekly auctions offer players the opportunity to bid on items such as a 1.67GHz MacBook Pro computer, high end electronics including a Panasonic 42" plasma TV and a Sony MiniDV Camcorder, a 17 piece Dunlop Men's Golf Set and exquisite jewelry and watches.

"Thousands of our players have participated in these Auctions since we launched them in August last year, and with prizes such as a SUV, Mini Cooper, Nissan Xterra, and rare collectibles such as a Faberge Egg and custom-framed Elvis Presley records being awarded, the excitement is understandable," said Tim Johnson, Chairman of Carmen Media Group, owner of Belle Rock Entertainment. "We are pleased to reward our players for their loyalty and we will continue to make amazing items available at no extra cost to the players."

The auction process is easy and straightforward. Belle Rock Entertainment Auctions are accessed via the Buddy - a revolutionary desktop application which provides secure, instant, fingertip access to all Belle Rock Entertainment has to offer. Auction points, the only currency used at the Belle Rock Entertainment Auctions are accumulated by playing at any of the Belle Rock Entertainment casinos: River Belle Online Casino, River Belle Multiplayer Casino, The Gaming Club Online Casino, Lucky Nugget Online Casino, and Jackpot City Online Casino.

Players can also earn Bonus Auction Points for a variety of interactions including installing and logging into Belle Rock Entertainment's Buddy; opening additional real Belle Rock Entertainment casino accounts; updating or verifying details; linking their accounts in the Buddy; and taking part in selected research surveys.

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