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Bally's Technology Drives Revolutionary Cashless Slot Floor at New Casino Arizona

26 September 2000

LAS VEGAS, Nevada – (Press Release) --Sept. 26, 2000 -- Alliance Gaming Corp. (Nasdaq: ALLY) announced today that its Bally Gaming and Systems unit has deployed its Slot Data System (SDS) in a revolutionary new cashless casino environment at Casino Arizona in Scottsdale, Ariz.

Casino Arizona on Monday opened its new permanent casino area with 500 machines with ``voucher in / voucher out'' cashless technology that allows players to collect their winnings via a bar-coded ticket printed from one manufacturer's game that can be fed into the bill validator of another manufacturer's game. Players may also choose to cash out their tickets at various redemption centers around the casino.

SDS manages the issuance and redemption of the tickets and allows the EZ Pay Ticket System(TM) from International Game Technology (IGT) to run on the same network as SDS.

``The advanced technology our Systems division developed for Casino Arizona is truly revolutionary,'' said Robert Miodunski, President and Chief Operating Officer of Alliance Gaming.

``Bally Systems has long been the leader in providing slot systems around the world and now we are responding to a marketplace that is demanding cashless solutions that enhance the player's experience while increasing operational efficiencies for the casino. Bally is well-positioned to capitalize on cashless trends that we believe will enhance our business opportunities in the future.''

SDS at Casino Arizona also provides a new level of security that verifies the ticket is valid at the time of cashing and eliminates copies, forgeries and invalid tickets from being cashed inadvertently by the cashier.

``There has been a high level of cooperation and creativity among Casino Arizona, Bally and IGT to solve all of the challenges that have come up with this advanced way of operating a casino floor,'' said Jon Jenkins, President and Chief Executive Officer of Casino Arizona. ``The development and implementation process has truly been a team effort.''

Bally's SDS product line offers slot machine cash monitoring, accounting, security and maintenance capabilities, enabling operators to accurately analyze performance and accountability. The new GameKeeper(TM) series of client/server software systems allows casino operators to measure the effectiveness of marketing programs, floor layouts and specific machines.

Casino Arizona, owned and operated by the Salt River Pema-Maricopa Indian Community, serves the Phoenix-Tempe-Mesa-Scottsdale metropolitan area. The new casino includes 142,000 square feet of space, of which approximately 50,000 square feet is dedicated to gaming.

Bally Gaming and Systems, a wholly owned business unit of Las Vegas-based Alliance Gaming Corporation, designs, manufactures and distributes advanced gaming devices and systems worldwide..

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