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Bally's Corporation becomes an authorized gaming operator of Major League Baseball18 March 2021(PRESS RELEASE) -- The agreement provides Bally's with immediate access to official MLB league and team marks, logos and data, which it intends to incorporate across its growing portfolio of sports betting products. Bally's will also include these assets as part of innovative content that the Company is creating for MLB fans, which will be integrated into live MLB game coverage across 19 regional sports networks that account for more than half of the U.S. MLB teams. "The agreement between Bally's and MLB offers exciting benefits for baseball fans nationwide," said George Papanier, President and Chief Executive Officer of Bally's Corporation. "We are honored to have the opportunity to put the Bally's stamp on America's national pastime and look forward to providing an innovative and engaging sports betting experience. We can't wait for the season to begin." As part of the agreement, Bally's and MLB will collaborate on best-in-class practices to protect the integrity of MLB games. "As we prepare for the start of the 2021 season, working with Bally's will present our fans with yet another unique avenue to engage with baseball," said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. "Bally's knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games." |