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Bally Technologies upgrades Barona casino system

30 April 2008

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI - News), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, completed an agreement with the Barona Valley Ranch Resort & Casino to upgrade its slot management systems with Bally's latest Networked Floor of the Future technology featuring the iVIEW player network utilizing Ethernet technology.

As part of the agreement, Barona is upgrading its player interfaces on all 2,000 slot machines with Bally's award-winning iVIEW interactive network, which provides casino patrons an expanded communication portal, customer service enhancements, and second-way-to-win experiences.

With Bally's iVIEW, Barona's gaming machines will be capable of cross-promoting everything from gaming promotions to dining outlets and entertainment venues, in addition to displaying vital player's club account information and mystery jackpot information for the popular Barona Power Payout(TM) casino-wide progressives which utilize Bally's Power Winners(TM) random jackpot system.

This elevated partnership furthers a growing trend among gaming operators to invest in available technology that drives a return today and provides a strong foundation for the long term. This investment will allow Barona to create unique value propositions for their players on any game, regardless of the manufacturer.

"We are honored that Barona, which has been a system innovator and leader in testing server-based solutions, has selected Bally to provide their Networked Floor of the Future," said Richard M. Haddrill, President and Chief Executive Officer of Bally Technologies.

"The California market will continue to be competitive and Barona was looking for a foundation on which we could continue to innovate," said Lee Skelley, Assistant General Manager of Casino Operations, Barona Valley Ranch Resort & Casino. "Barona has always had a focus on service, marketing excellence, and providing unique experiences for our players. Bally had the applications today that built on the foundation we already had. This helped us make our decision, and will allow Barona to continue to differentiate itself in the marketplace."

The Barona casino is also adding Bally Technologies' Power Promotions(TM), Power Bank(TM), and Download Configuration Manager. Bally Power Promotions converts player points and promotional dollars to credits directly at the machine, and allows credits to be cashable or non-cashable. Bally Power Bank lets Barona player's club members choose whether to cash out with a ticket or simply upload their remaining balance back to their player account for use on another machine or to save the funds for their next visit.

The Bally Download Configuration Manager allows the casino to download marketing messages directly to the iVIEW displays and can control slot-machine configurations like denomination and content changes, utilizing the latest G2S and S2S protocols as published by the Gaming Standards Association.

In addition, Barona will test the newly released Bally Live Rewards(TM) bonusing system, which can customize each player's bonus-rewards experience based on level of play.

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