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Bally Technologies products win awards

24 April 2008

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, announced today that its CineReels seven-reel widescreen stepper slot and iVIEW Display Manager (iVIEW DM) systems technology received top honors in Casino Enterprise Management magazine's (CEM) Slot Floor Technology Awards 2008 competition.

CEM's prestigious panel of gaming-industry judges included Buddy Frank, Vice President of Slot Operations at Pechanga Casino Resort; Ralph Margolis, Director of Slot Operations at Mystic Lake Casino and Resort; Chuck Hickey, Director of Slot Operations at Barona Valley Ranch Casino and Resort; and Phillip Trofibio, Vice President of Slot Operations at Motor City Casino.

Of Bally's iVIEW DM, judge Ralph Margolis of Mystic Lake Casino and Resort called it "a very, very cool and elegant approach," while judge Buddy Frank of Pechanga Casino Resort noted, "This is revolutionary and allows any game to utilize the main game screen for marketing enhancements."

"Some of the most respected names in the gaming industry have once again independently validated the superiority of our gaming products and systems technology by bestowing these prestigious awards," said Richard M. Haddrill, President and Chief Executive Officer of Bally Technologies. "These awards further demonstrate that our advanced games and systems solutions are some of the industry's most innovative."

Based on the award-winning CineVision(TM) widescreen gaming platform, Bally's new CineReels stepper product introduces the world's first seven-reel game configuration to the gaming industry. The platform's unique "micro-stepping" technology provides a new level of rhythmic game play, including another industry first: True "Reel-Stop(TM)" functionality for unsurpassed player control. After initiating a spin, a player can then tap the "Spin" button to instantly stop all the reels, thus permitting them to establish their own personal rhythm of game play.

Bally's new iVIEW DM technology allows gaming operators to present systems content on the displays of all manufacturers' gaming machines through the iVIEW processor rather than the game processor, which would require separate regulatory approvals and complex development and integration efforts.

Up to now, system-based content has been confined to either a two-line display or the 6-inch x 2-inch player display. In conjunction with technologies enabled through iVIEW Content Manager (CM)(TM) and Bally Power Bonusing(TM) products displayed through iVIEW DM, gaming operators can choose where on the game they want to display things like player name, session points, jackpots, promotional credits, casino and hotel specials and promotions, and any other systems content. The new system content display options can include the traditional iVIEW display, the main game display, the second game display, or any game display associated with the device.

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