Gaming Strategy
Featured Stories
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Search Our Archive of Gaming Articles 

Bally, sign deal

25 October 2006

LAS VEGAS, Nevada – (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI) announced today a strategic partnership with Points International Ltd. (Toronto: PTS) (OTC Bulletin Board: PTSEF) -- owner and operator of, the world's leading reward-management portal -- that introduces the portal and Business Solutions products to the evolving reward programs available throughout the gaming industry.

Designed to appeal to both casinos and their patrons, the partnership expands the Bally Casino Management Systems (CMS(R)) and Bally Power Bonusing(TM) product portfolios. Casino patrons, through membership in, will enjoy vast opportunities for reward management, including redemption into the world's largest and most successful reward programs currently participating on The flexibility and utility that brings to these members makes the currencies earned at Bally-powered reward programs even more valuable.

In addition, casino reward programs powered by Bally Technologies can now easily integrate individual casino-branded versions of the industry-leading Business Solutions products, giving them increased potential for enhancing revenues and customer loyalty.

"The power of player's club points as a tool to reward players and increase revenue is well known in the gaming industry and this agreement with Points International will allow us to add innovative new features to our already-strong suite of Bally Power Bonusing products," said Paul Lofgren, Executive Vice President of Business Development for Bally.

"The gaming industry is a tremendous market and one we're eager to explore," said Rob MacLean, CEO of Points International Ltd. "Bally Technologies, the clear leader in gaming systems technology, is the ideal partner with whom to begin this exploration."

Recognized as the industry systems leader with more than 345,000 machines and 652 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 174 locations currently running Bally eTICKET(TM) on more than 200,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss.

< Gaming News