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Bally Gaming Launches Products at G2E

9 September 2005

LAS VEGAS – (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today that it plans to showcase the broadest array of gaming products and technology of any supplier at the upcoming Global Gaming Expo (G2E), set for Sept. 13-15 at the Las Vegas Convention Center.

The Global Gaming Expo, the gaming industry's largest trade show, offers Bally an opportunity to display unique products and technology covering video slots; reel-spinning slots; Class II, lottery and central-determination games; wide-area progressives; specialty games; licensed titles; multiple systems platforms for both domestic and international markets; group-play games; table technology solutions for blackjack and baccarat; advanced bonusing technology; international games; proprietary poker games; system-based games; downloadable technology and other future concept machines and games.

"Real and Ready" Theme

Bally is utilizing the "Real and Ready" theme to spotlight more than 160 machines and 100 new and unique titles that Bally Gaming and Systems will have on display in nearly 11,000 square feet of space in the Central Hall of the Las Vegas Convention Center.

This year's booth theme of "Real and Ready" means that approximately 80 percent of game titles on display will already be approved or submitted to a major U.S. regulatory body by the time the show opens on Sept. 13. Of the total machines on display, nearly 50 titles will be on Bally Gaming's new ALPHA video platform in the M9000 cabinet. In addition, 25 reel-spinning games on the Company's legendary S6000 platform also will be "Real and Ready."

"We are responding to our customers who have repeatedly told us over the years that while they may be intrigued by all of the future products displayed at G2E, they need to prioritize their focus during the show on products that will be available in a reasonable timeframe at the conclusion of G2E," said Richard Haddrill, Chief Executive Officer of Alliance Gaming Corp. "Our main focus has been getting titles submitted and approved, but we will also have a private VIP area for our customers who want a sneak peek at our download strategy, the new Cinevision(TM) Series and other exciting technology that is still in development."

Downloadable / Bally System Games

Giving G2E attendees a glimpse into the slot floor of the future, Bally will also showcase a unique "Play Zone" offering a number of innovative slot products featuring new Bally System Games -- downloadable game technology displayed on Bally's interactive iVIEW(TM) touch-screen.

A total of 18 games, including video poker, video slots and reel-spinners, will give attendees an opportunity to "test drive" this advanced technology that rewards players with iVIEW bonus games such as bingo, poker and tournament play. A private VIP area will feature demonstrations of Bally's downloadable technology.

Cinevision Series

A new concept in video gaming, Cinevision creates a unique personal environment that prompted Strictly Slots magazine, after an early preview, to write: "The effect is striking, like you're playing a slot game in a classic movie theater. This, you have got to experience."

Bally Systems

Bally Systems will also have an expanded presence this year, showcasing technology from four distinct product lines -- Bally Casino Management Systems (CMS®), Bally Slot Management Systems (SMS®), Bally Table Management Systems (TMS(TM)) and the new Bally Power Bonusing(TM).

Bally Power Bonusing

As in previous years, the Bally Systems division is again featured prominently at this year's G2E gathering. Bally Systems is displaying and demonstrating an array of advanced products for the global casino industry, including technology from the SDS®, ACSC(TM), MCC(TM), CMS-400, Casino MarketPlace(TM) and CashMaster(TM) product lines. The Bally Power Bonusing suite of products include the iVIEW interactive display, player-centric bonusing capabilities with Bally Power Rewards(TM), electronic credit transfer with Bally Power Bank(TM) and integrated casino-wide promotional capabilities with Bally Power Promotions(TM), Bally Power Sweepstakes(TM), Bally Power Progressives(TM) and Bally Power Coupon(TM).

Bally TMS

Bally TMS will display its flagship MP21(TM) table management technology, along with MPBacc(TM) and other advanced solutions for the pit, including the new MPX(TM) shuffler product.

ALPHA on M9000 and New S9000

Bally Gaming is introducing a wide variety of game titles on its ALPHA video platform. Housed in the ergonomically advanced M9000 cabinet, these games offer improved graphics, superior sound, multi-denom and multi- percentage, and other features designed to provide an exceptional video gaming experience. A companion premium product is the new S9000 reel-spinning slot series, housed in a distinctive low-denomination five-reel version of the sleek M9000-style cabinet. The Hot Shot Progressive(TM) game features a multi-level progressive displayed in the distinctive video top box that is standard on all S9000s.

Group Play Games

A key highlight of the show will be a presentation of Bally's distinctive "group play" technology, displayed on two unique video slot products: Auction Fever(TM) and Estate Auction(TM). Both these games realistically simulate the excitement of an online Internet auction with "bidders" furiously competing to outbid one another in the game's fast-paced bonus round to the delight of a "seller" who initiates the linked bonus event.

Premium Titles / WAPs

Bally will also display a variety of premium licensed titles, including new versions of Playboy, Saturday Night Live(TM), Rocky & Bullwinkle(TM) , S&H Green Stamps(TM) and Hee Haw®, and will also feature wide-area progressive games on links such as QuarterMillion$(TM), Cartoon Jackpots(TM), Millionaire 777s(TM) and Cash For Life(TM).

International Games

Games designed especially for the emerging Class II, Central Determination and Video Lottery markets will also be on display at the Bally booth, along with international titles targeting markets such as Russia, Asia, Central Europe and South America.

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