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AVA Leisure Launch Bingo Site

5 July 2005

BELFAST, Ireland – (PRESS RELEASE) -- As a natural extension to their land-based gaming machines and arcades businesses, Irish based AVA Leisure are launching an exciting new online bingo venture called

Sherril McCahon, Marketing Director for comments, "In keeping with the development of bingo as a fun, modern leisure activity, the online version of bingo shows that the game is moving in tune with other electronic leisure opportunities and keeping in touch with consumer lifestyles. Internet Bingo is educating those who wouldn't think about visiting a club, that it is a modern, fun and entertaining game to play online. Players have the opportunity to experience it all and win large jackpots, without leaving home."

According to Sherril McCahon, Bingo is becoming the new poker, making huge gains in a new wave of popularity. Online bingo is a growth area. It is a billion dollar business that is experiencing incredible growth rates worldwide. It is estimated that over 700 Million Dollars was wagered on Internet Bingo during 2004. A third of all players are under 35 years old and the average age is 48. In addition, players are 13 times more likely to win 100,000 pounds Sterling on a bingo site than buying a lottery ticket. offers games starting every 90 seconds and features monthly 1,000,000 pounds Sterling Jackpots, with 80,000 pounds Sterling being won in real cash each day. Boudoir buddies form real friendships with other players from all around the UK and Ireland. Live chat is a very popular feature of the site and makes playing Bingo online a fun community experience. hopes that low buy-ins will attract players from all walks of life, and that with the comprehensive national marketing campaign planned, it will soon become the UK's most popular online bingo site. The site will be promoted heavily across all the major search engines, on 8 million MSN messenger chat clients as well as offline through various marketing partnerships and through prominent promotion in all of AVA Leisure's Twilight Zone arcades.

Bingo cards cost from just 10 pence each on The site offers 10 free bingo cards on registration with no purchase necessary. A generous 100% deposit bonus and 50% bonus on subsequent deposits is sure to appeal to bingo players everywhere.

The launch campaign extravaganza sees partnering with, the world's largest online retailer of branded lingerie and swimwear to provide 100 sets of free underwear to the first 100 players in support of the campaign slogan "Bingo You Can Play in Your Underwear." As well as cash jackpots, prizes such as Pink Champagne will be awarded to players on a weekly basis, and 24/7 customer support is available for help and reassurance. is fully licensed by the Kahnawake Gaming Commission. is a joint initiative between AVA Leisure and Paradigm New Media.

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