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Australian Poker Loyalty Programs Investigated

29 March 2002

AUSTRALIA – As reported by the Advertiser: "Loyalty schemes for poker machine players that extend beyond hotels are being investigated by the State Government.

"Gambling Minister John Hill has requested advice from the Independent Gambling Authority on loyalty programs which can be used outside licensed venues.

"If loyalty schemes now extend beyond the doors of licensed premises I want to be sure that South Australian gaming players are not being encouraged through these schemes to take up problematic levels of gambling,' Mr Hill said.

""What worries me is the potential for someone to build up loyalty points in a deli by buying bread and milk, and then going to a hotel and getting gambling credits in exchange.

"Last week The Advertiser reported the Taperoo Delicatessen plans to introduce the "J card" scheme which rewards customers with points that can be redeemed at 83 hotels in [South Australia].

"No Pokies MP Nick Xenophon yesterday announced he would introduce a bill to `crack-down' on such schemes, once Parliament resumed in May…"

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