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Atlantic City Pier Will Have Monopoly Theme

27 June 2002

TRENTON, New Jersey – As reported by the Associated Press: "In a life-imitates-art twist, Atlantic City's Million Dollar Pier shopping mall will be transformed into an entertainment and retail complex with a `Monopoly' theme, based on the classic board game that features Atlantic City streets and landmarks.

"Fittingly, the 900-foot-long pier will be renamed Park Place on the Boardwalk -- for its location in the center of the seashore resort's famous Boardwalk and for its owner, Park Place Entertainment Corp., the world's largest casino company. Boardwalk and Park Place are the most expensive Monopoly properties.

"The 280,000-square-foot complex, scheduled to open in spring 2004, will have three huge glass atriums connected by three levels of retail space with about 60 shops and 10 restaurants, including some with live entertainment, and several spaces that recreate spots on the game board.

"…The company pioneered the entertainment retail concept with The Forum Shops at Park Place's Caesars Palace casino in Las Vegas.

"…The biggest atrium, at the pier's ocean end, will represent the game's Water Works. An hourly light and music show will feature holograms, dancing fountains, smoke, huge pipes, a water cannon spewing into the ocean and the Mr. Monopoly character telling the story of the whole contraption, a supposed wave-driven power generator supplying the whole city.

"A second atrium will depict Marvin Gardens, with a three-level hanging flower garden around a bird-filled aviary. Another area will have a train station with a full-size locomotive, signs for the game's four railroads and a conductor directing visitors.

"The whole complex will be linked by a skywalk over the Boardwalk to Caesars Atlantic City Hotel Casino, one of four connected casinos owned by Park Place Entertainment…"

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