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At The Races Launches Casino, Poker

30 March 2005

LONDON, United Kingdom – (PRESS RELEASE) – Horseracing and betting channel At The Races (ATR), watched by over 1 million people every month, has launched At The Races Casino and At The Races Poker. The online casino and poker room aims to become the No.1 destination for European horseracing punters.

Members will soon be able to play poker against their favourite racing presenters and pundits in special tournaments featured both online and on the ATR television channel. Loyalty rewards schemes and promotions will offer exclusive access to racing event hospitality and tickets to meetings, including Royal Ascot at York in June this year.

Licensed in Alderney and powered by leading gaming software company, Wagerworks, At The Races Casino offers over 56 non-download games with a 100% sign up bonus. Members can play for real, or just for fun, and get up to £250 free when they register. New games to watch out for include Sterling Downs, a horseracing instant win game, and the great new 5 reel, 9 line slot game Baywatch slots.

A casino account gives members automatic access to the At The Races Poker Room, bringing the horseracing community to multiplayer poker tables. New poker players will get a £100 freeroll tournament token and have chances to enter daily Texas Hold'em tournaments and the Poker Points freeroll tournaments.

"Our aim is to operate a dedicated casino and poker room for true horseracing fans," said Matthew Imi, Chief Executive of At The Races. "We're offering thousands of pounds in cash prizes each month, loyalty points which convert to cash bonuses and special member offers which will be of real appeal to casino gamblers and, in particular, racing fans."

"We value our customers highly and we want to make them feel special. Casino and poker players will all have the opportunity to earn or win days at the races as well as gain exclusive access to jockeys and presenters - all with VIP treatment."

"The new casino will enjoy the benefits of powerful cross promotion from our At The Races television channel and from the website which is now the No.2 racing and betting site in the UK with 12m pages served in March and traffic doubling monthly. TV sponsorship credits launch today along with a banner advertising campaign online. Uniquely, we have integrated a horseracing look and feel within our advertising both on and off air."

"The launch of At The Races Casino and At The Races Poker is an exciting opportunity to bring a new wave of horseracing fans to the online gaming community via a name they know and trust," Matthew Imi continued.

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