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At Thai bordello, Caesars Stands for Vice, Not Dice

Park Place Entertainment Corp. isn't the only business that wants to call itself Caesars Entertainment.

A brothel by the same name has been providing services in Bangkok, Thailand, for years.

Las Vegas-based Park Place on Tuesday announced plans to leverage the power of its famous Caesars Palace Strip resort by taking the name Caesars Entertainment, a change a company spokesman said would be unaffected by the existence of the Thai establishment.

A large marquee with the name Caesars Entertainment sits in front of the multiroomed Bangkok bordello, and the name also graces its entrance.

The brothel's Web site, caesarsentertainment.com, features a logo that looks similar to the one for Caesars Palace.

"More than jacuzzi and happiness," advertises the site.

The brothel offers temporary affection from dozens of women, many pictured on the Web site.

The women are categorized as models, VIPs and B-girls.

The brothel didn't respond to an e-mailed inquiry, but Park Place spokesman Robert Stewart said company executives were aware of the brothel and its Web site long before the decision to switch corporate names was announced.

"When you have a brand that is as well-known and highly regarded as Caesars you always run into these kinds of issues," Stewart said. "We were aware of it for some time."

The company will take all appropriate measures to protect its brands, he said, noting that the company intends to use Caesars.com as its Web address.

Park Place already owns that URL and uses it for its Caesars-branded properties, Stewart said.

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