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Aristocrat Techologies, Tech Results close deal

3 August 2007

SYDNEY, Australia, -- (PRESS RELEASE) -- Aristocrat Technologies Australia Pty Ltd ("Aristocrat"), today announced it has concluded negotiation and execution of a Software Development and Distribution Agreement with Tech Results, a Las Vegas, NV, USA-based company specialising in Customer Relationship Management (CRM) and Business Intelligence (BI) solutions for gaming companies. The Agreement provides Aristocrat with a worldwide exclusive right for distribution of Tech Results products and helps leapfrog Aristocrat's System 7000 PRIME(TM) solution over their competition. It also provides for combined development of some products to leverage Aristocrat's newest technologies as they become available to the market.

"We are extremely pleased to have executed this agreement with Tech Results. We have been working together with them for some months in core markets like Australia and Macau, and have clearly seen the customer interest in the exciting features their solutions add to our powerful System 7000 PRIME(TM) solution. The combined offering to be branded System 7000 PRIME Enterprise(TM), will allow us to help our customers expand and deepen their relationships with their customers, better service all their guests, and improve the performance of their operations," said Steve Parker, Group General Manager - Sales, Marketing and R&D, Aristocrat. "Additionally, the fact that Tech Results CRM and BI solutions have been running on Aristocrat Oasis(TM) in the competitive gaming markets of North America for a number of years, means that our customers in Australia, Macau, New Zealand and South Africa will now take advantage of world-leading functionality, with proven reliability."

"We've had an excellent partner relationship with Aristocrat in the United States for some years now," said Lars Klander, President of Tech Results. "Our solutions have proven value to them and their customers over time up here, and market sampling shows strong interest to deliver that same value in the Australasia Asia Pacific gaming markets. While the Macau market is very different, they too recognise the need for CRM and BI solutions as they continue to work towards maturity in the market. We're very excited to have formed a much closer relationship with Aristocrat, and to be partnered with such a reliable, world-leading organisation. Our software developers are also thrilled at the promise of newfound channels, closer application interoperability, and all the other possibilities the relationship delivers for them. We look forward to executing many successful deployments of our combined solution, worldwide."

The Tech Results family of applications includes solutions for comprehensive Customer Relationship Management, enterprise-wide Business Intelligence, promotions management, mobile player-interaction technology and more. They deliver broad functionality that helps to unify the entire gaming enterprise.

"We're excited about the powerful capabilities that System 7000 PRIME Enterprise(TM) will deliver for our customers," said Ariel Blecher, President of Systems for Aristocrat. "Customers will be able to work with a trusted partner, familiar with the gaming industry, to build a comprehensive, enterprise-wide view of their business, their customers, and their profitability. We're raising the bar to a whole new level -- and our customers recognise and appreciate that."

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