Aristocrat Technologies reveals system at Eastside Cannery

Within the agreement, Cannery Casino Resorts will leverage their Ethernet casino floor network with the use of Aristocrat's SpeedMedia(TM) Marketing and Promotions applications on more than 4,200 Sentinel(R) III in-game displays across their enterprise. SpeedMedia allows Cannery the flexibility in the creation and deployment of customizable downloadable media while offering players additional gaming excitement with configurable secondary bonusing events.

By implementing the OASIS 360 solution, Cannery will also utilize the business intelligence tools to perform in-depth analysis of their patrons thus maximizing marketing efficiencies and strengthening their brand among the Las Vegas market.

"We are looking forward to the benefits and capabilities that OASIS 360 brings to our properties. It offers us a broad set of marketing and analytical tools, and now that our two properties will be linked our players will have the benefit of rapid rewards at both Cannery locations, further enhancing our guests' experience," said Mike Day, CIO of Cannery Casino Resorts.

Aristocrat Senior Vice President of Sales Sean Evans said, "We are excited to be taking our existing relationship with the Cannery Casino Resorts to the next level. We are confident that the OASIS 360 product is far and away the leading system available in the gaming marketplace, and we are very proud that the new Eastside Cannery Casino Hotel will open with OASIS 360."

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