Gaming Strategy
Featured Stories
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Related Links
Search Our Archive of Gaming Articles 

Aristocrat Technologies, Harrah's Entertainment Sign Agreement

6 January 2004

LAS VEGAS – (Press Release) -- Aristocrat Technologies, Inc., a Las Vegas-based provider of gaming machines and casino management systems, announced an agreement with Harrah's Entertainment, Inc. (NYSE: HET) to supply up to 1,000 video slot games at Harrah's 25 casinos.

This agreement with Harrah's is very significant for Aristocrat," said Gavin Isaacs, President of Aristocrat Technologies, Inc. "It allows us to expand our video slot games throughout Harrah's widespread casino operations and provides us with the opportunity to supply games to a highly regarded casino operator known for providing innovative games and outstanding entertainment for the player."

Under the terms of the agreement, Aristocrat began installing the first order of games in December 2003 at Harrah's, Harveys, Rio, and Showboat casinos nationwide operated by Harrah's. Full installation depends upon the initial games achieving certain performance levels.

"Harrah's is widely known and recognized for exceptional customer satisfaction and loyalty, and one of the ways we continue to deliver on this is by providing the most innovative and entertaining slot games to our large and loyal player base," said John Boushy, Harrah's Senior Vice President, Operations, Products & Services and Information Technology. "If the Aristocrat games perform as well as we anticipate, we would expect them to maintain or enhance their position as one of our key suppliers of games on Harrah's slot floors."

Boushy added, "The Aristocrat games already on our casino floors have proven to delight players; we look forward to bringing our players the newest and most exciting Aristocrat games that offer highly entertaining features such as second-screen bonuses, free games and multipliers. In addition, these games will support the rapid rollout of Fast Cash, Harrah's coinless initiative."

Under the purchase agreement, Aristocrat will install an array of its MKVI(TM) video slots. Aristocrat offers a large library of MKVI games based on the Company's robust MKVI slot platform. All MKVI games offer high-impact sound, 3-D effect animation, over 1.6 million colors, and a range of bonusing options.

In addition to the games installed under the purchase agreement, Harrah's has the right to place at Harrah's properties Aristocrat's Jeff Foxworthy(TM) You Might Be A Redneck ... (R) If bonus-bank games and Hyperlink® progressive games. Terms were not disclosed.

< Gaming News

Aristocrat Technologies, Harrah's Entertainment Sign Agreement is republished from