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American Airlines, Harrah's Team Up for Sweepstake

18 July 2005

FORT WORTH, Texas – (PRESS RELEASE) -- If you're a game show fan or just love to travel, American Airlines has great news: We've teamed with Harrah's Entertainment, Inc. to present the new Hi/Lo Challenge Sweepstakes at , where customers can enter to win a trip to Las Vegas and a possible shot at $1 million.

Between now and Sept. 4, 2005, United States residents can register for the sweepstakes at and play the Hi/Lo Challenge. Similar to the familiar Price Is Right Hi/Lo game, Sweepstakes participants are shown various e-mail offers and asked whether they think the actual offer or price is higher or lower than the amount shown. While playing the Hi/Lo Challenge, customers can learn more about American Airlines email products.

Sweepstakes prizes include:

* First prize -- one winner will receive a trip for two to Las Vegas and an entry into Harrah's $1 Million Showcase Showdown, where he/she will be a contestant on the Price Is Right Live Stage Show in Las Vegas. Contestants in the Showcase Showdown will compete for a chance at $1 million.

* Second prize -- three winners will each receive a vacation package for two that includes flight certificates for round-trip air travel and a two-night hotel stay from American Airlines Vacations to select destinations.

* Third prize -- four winners will each get $1,000 worth of American Express gift cards.

"The Hi/Lo Challenge is a fun way to remind customers that they can get special bonus mile offers, great fares and time- and money-saving travel tips via our e-mail products," said Rob Friedman, Managing Director - Interactive Marketing - at American. "With AAirmail(SM), AAdvantage(R) eSummary, Net SAAver(R) fares, and AAdvantage Promotions e-mails, our customers can be in the know and get all the latest news and deals, conveniently delivered right to their inbox."

Those who enter the promotion can get up to three chances to win:

* One entry for registering for the sweepstakes

* A second entry for sending the sweepstakes info to a friend

* A third entry for opting to receive e-mail updates from American Airlines.

There is no purchase necessary to enter the Hi/Lo Challenge.

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