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Alliance Gaming Signs Contract With Delaware Park Racetrack & Slots6 November 2002LAS VEGAS – (Press Release) -- Alliance Gaming Corp. (Nasdaq: ALLY - News) announced today that its Bally Gaming and Systems business unit has signed a contract with the Delaware Racing Association to provide Delaware Park Racetrack & Slots with a new full systems solution that includes a revolutionary player tracking component that compiles information from both slot machine and horse racing wagers. Preliminary work on displacing the current system at Delaware Park will begin in the coming weeks and full implementation on the 2,000 slot machines will be completed in the first calendar quarter of 2003. By combining the strengths of the Bally Systems and Casino Marketplace product lines, Delaware Park will feature the SDS® slot accounting system in a "racino" environment for the first time. Delaware Park is the leader in the racino industry in terms of gross revenue and win per unit, averaging more than $375 per machine per day in 2002, and currently maintains approximately 50 percent of the Delaware State market share. Casino Marketplace's player tracking capability will allow the system to interface to the horse track's tote system to capture the latest real-time data about race wagering and results. The data will then be posted directly into the player's profile that has consolidated information from both slot machine and horse racing wagers. Recognized as the industry leader with approximately 217,000 game monitoring units and 187 casino customers worldwide, the Bally Systems product line offers slot machine cash monitoring, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, operation and distribution of advanced gaming devices and systems worldwide, and is the nation's largest gaming machine route operator and operates two casinos. |