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Alliance Gaming Appoints New CEO

2 July 2004

LAS VEGAS – (PRESS RELEASE) -- Alliance Gaming Corp. (NYSE: AGI) announced today that Richard (Dick) Haddrill has been appointed President and Chief Executive Officer effective October 1, 2004. Dick Haddrill succeeds Robert Miodunski who will remain CEO until September 30, 2004, and will serve as a consultant to the Board of Directors. Alliance Gaming Corp. also announced today the formation of the Office of the Chairman to oversee seamless transition and management succession. The Office of the Chairman shall consist of Board members David Robbins (Chairman) and Joel Kirschbaum, Dick Haddrill, newly appointed CEO, and Robert Miodunski.

Haddrill has served on the Board of Directors for Alliance since April 2003 and most recently completed five years as CEO of Manhattan Associates, Inc., a leader in software solutions to the supply chain industry throughout the world. During his tenure at Manhattan, the company expanded its product offerings and market share, more than tripled revenues to almost $200 million and increased its share price more than eight fold. Mr. Haddrill previously served as President and CEO for Powerhouse Technologies, Inc., a successful technology and gaming company from September 1996 until June 1999, when Powerhouse was acquired by Anchor Gaming, a publicly traded gaming company that was acquired by International Game Technology in 2001.

"We are delighted to have a talented and proven executive like Dick Haddrill leading our management team. Dick's strong technology and software background coupled with his knowledge of the gaming industry provides the type of leadership background which will guide Alliance to the next level," said David Robbins, Chairman of Alliance Gaming. "We are also very pleased to be able to retain the services of Bob Miodunski who was instrumental in the success and transformation of Alliance into the technology focused company that it is today. Bob has done an outstanding job leading Alliance and positioning the company for continued growth -- he will be a valuable member of the Office of the Chairman."

"This is an exciting time in the gaming industry and Alliance is very well positioned to take advantage of the many growth opportunities ahead," commented Dick Haddrill. "I look forward to working with the strong management team in place at Alliance to further build on the success of the last four years."

"The company is truly fortunate to have a senior executive like Dick Haddrill leading the management team," said Bob Miodunski. "Alliance Gaming has an incredibly dedicated and creative employee base that I have been proud to work with over these past several years. I look forward to working with Dick and the Board of Directors as the company continues to grow in the coming years."

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