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Alliance Gaming Announces New Blondie Wide Area Progressive Slot

5 October 2000

LAS VEGAS, Nevada – (Press Release) -- Oct. 5, 2000 -- Alliance Gaming Corp. (Nasdaq: ALLY) announced today that it has secured the rights to the Blondie(TM) comic strip for a new mid-range Thrillions® wide-area progressive slot game for its Bally Gaming and Systems unit.

Alliance and King Features Syndicate have entered into a long-term agreement that gives Alliance rights to create a series of new Blondie games for its Thrillions system. Bally Gaming will initially introduce three game versions -- Meal Ticket, Big Spender and Big Dough -- targeting the mid-range progressive market. With a jackpot reset value of $25,000, the games are designed to pay out the top award approximately every two days when fully deployed.

The popularity of Betty Boop's(TM) Big Hit, which has a $100,000 jackpot reset value and has hit on average every two weeks for the last year, has allowed Bally Gaming to install its Thrillions link in seven distinct markets; among these is the national Native American link which includes the lucrative markets of both Connecticut and California.

``With Blondie at $25,000, Betty Boop at $100,000 and immediate plans for a high-end product, Bally Gaming is positioned to serve all of the wide-area progressive market segments. This is especially important as Bally continues to build on the success of its gaming operations unit,'' said Robert Miodunski, President and Chief Operating Officer of Alliance Gaming.

One of the most popular comic strips in history, Blondie appears in more than 2,300 newspapers and reaches 290 million daily worldwide readers in 35 languages who follow the humorous exploits of Dagwood Bumstead and a colorful cast of characters.

First appearing in 1930, the Blondie strip recently celebrated its 70th anniversary as an American institution. The renowned ``Q ratings'' for familiarity and popularity confirm that those in the typical slot machine-playing demographic segment are those most likely to recognize the Blondie name and the strip's characters.

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