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All In Magazine Launches Ad Campaign

15 September 2006

NEW YORK – (PRESS RELEASE) -- Kasey Thompson, co-founder of All In Magazine, has become sole owner and publisher after buying out his partner, it was announced today. Under Thompson's stewardship, the four-year-old ALL IN Magazine will launch an aggressive advertising and marketing campaign designed to bring the periodical to new levels of success and readership.

Thompson, 29, founded the magazine with his former partner just as poker began taking off as a worldwide phenomenon, thanks to the rise of televised poker and online gaming. The former partners said their parting was amicable and Thompson assumes the helm at a time when poker is still continuing to grow as a business, a sport and a recreational activity for millions around the globe.

"I foresee an immense amount of interest and growth still in poker and in All In Magazine," said Thompson. "We don't intend to leave dollars on the table when this is still such a hot category. As more people take to the game, they will want to know about the world of poker and about how to improve their play. Advertisers are just beginning to understand this is a rich territory of loyalists, just as in NASCAR."

As his first order of business, Thompson announced a multi-million dollar cross-media marketing campaign. The innovative program includes national television commercials during targeted programming, online advertisements, and newsstand and bookstore promotions.

All In Magazine stakes its claim as "The World's Leading Poker Magazine" on its combination of comprehensive and colorful content, including in-depth interviews with the superstars of the game, player profiles, tournament coverage, monthly media, online, and travel columns, and an acclaimed instructional section that includes innovative hand-by-hand analyses of major events and tutorials by the biggest names in poker.

Contributing writers include poker superstars Chris "Jesus" Ferguson, Howard Lederer, Robert Williamson III, Phil Gordon, and others, as well as an assortment of award-winning journalists and authors. All In Magazine also has a companion website that augments the print magazine with additional analysis and features.

All In Magazine is distributed by Time Warner Retail Services, a division of Time Inc., and is available in more than 12,000 retail locations throughout the United States including Barnes & Noble, Borders and Hudson News, just to name a few. All In Magazine was recently rated the number-one "Games & Hobbies" title on

All In Magazine was the leading sponsor of the 2005 National Heads-Up Poker Championship on NBC and reached millions of viewers with an ad campaign on national television that starred the bad boy of poker, Phil Hellmuth. The magazine has since been featured on such broadcasts as NBC's 2006 National Heads-Up Poker Championship and ESPN's 2006 World Series of Poker.

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