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Affinity Interactive partners with Golden Nugget Online Gaming for Missouri market access

20 January 2022

(PRESS RELEASE) -- Affinity Interactive, an omni-channel gaming industry leader, and Golden Nugget Online Gaming, Inc., a leading digital gaming operator, today announced that they have entered into a definitive multiyear agreement for market access in the State of Missouri.

The definitive agreement grants GNOG the right to offer mobile sports betting and online casino wagering in partnership with Affinity Interactive, legislation and regulatory approvals permitting. The agreement would see GNOG pay AI a percentage of its net gaming revenue in the state, subject to certain minimum royalty payments over the term of the agreement.

"We are thrilled to announce this agreement with Affinity Interactive ahead of highly anticipated online gaming legislation in Missouri. We look forward to a successful partnership with AI as we continue to expand access to our leading online gaming products across North America,” said Thomas Winter, President of GNOG.

"We are excited that this new partnership will add to Affinity Interactive’s incredible offerings at Mark Twain Casino and St. Jo Frontier Casino in the state of Missouri. Golden Nugget Online Gaming has demonstrated its leadership in online gaming, and we're confident that once online gaming is legalized for Missouri players, GNOG will deliver a spectacular product for our customers," said Mary Beth Higgins, CEO of Affinity Interactive.

“This is a very exciting time for our industry with the continued growth of sports wagering in new markets,” said James Zenni, Chairman of Affinity Interactive. “As we grow AI’s combined casino and online offerings, we are delighted to partner with Golden Nugget Online Gaming to provide high-quality online gaming and sports betting offerings for customers in Missouri, pending the state’s anticipated approvals.”

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